Where Have All “The Soft Watches” Gone? Salvador Dali’s New Art App

Screenshot of “The Soft Watches” game available for iPhone and iPod Touch.

While it’s not easy to “make it” as a best-selling anything, contemporary artists like Peter Max, Thomas Kinkade and Romero Britto have become household names and their signature styles are easily recognizable. Perhaps these artists can thank master Salvador Dali for paving the way, as the late Spanish artist certainly understood how to use his eccentric personality to market himself as an artist.

Even in his absence, Dali continues to occasionally capture media attention and he’s apparently keeping up with technology as well – a Dali-based app called The Soft Watches is now available for the iPhone/iPod Touch.

Recently, Park West Gallery posted the announcement that two new apps by Peter Max are available for the iPhone/iPod Touch. We think Dali would be pleased to know that his artwork was also translated into a new app based on his most well-known painting The Persistence of Memory (1931).

In The Soft Watches game, the clocks have all disappeared from The Persistence of Memory and are hidden amongst other famous Dali paintings. Users must fly through and explore enlarged versions of the other surreal Dali works to find the missing timepieces.

Commissioned by the Fundació Gala-Salvador Dalí, Barcelona Multimedia produced The Soft Watches, the first art game for iPhone/iPod Touch in Europe. The Soft Watches app is free, approved for all ages and available for download at the iTunes store.

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Related Links:

• The Art of Peter Max – There’s an App for That!
• The Park West Gallery – Peter Max Collection 
• Art Museum Unfurls a Salvador Dali Masterpiece After 33 Years
• Park West Gallery Master Sites: Salvador Dali

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